Mandatory Web Design Elements
Has your current web designer or web design firm missed the mark? Does your web site convert? Is there a clear and concise call to action on EVERY page of your web site?
Here are a few elements that NEED to be included in your web design for online success.
1.) A Phone number. Don’t make people click all the way through your web site to find a phone number. Display it, call attention to it, guide people and instill confidence in your organization by letting people contact you in many ways.
2.) Call To Action. Now that I have landed on your web site, what should I do? How are you leading your prospect / clients through your web site? The navigation on your web site should be layed out to generate the maximum possible probability of generating revenue.
3.) Get Modern. Your web site should not have a huge flash presentation forcing people to ‘click here to skip’. Flash is fine, and you think it looks glitzy, glammery, etc. People don’t have a lot of free time anymore, get them in, lead them and get them to take the desired action.
Hope this helps a bit, we’ll be back with more web design tips in the days and months to come.